In addition to working tirelessly on her forthcoming teen vampire novel Balancing on Heels, Kristin Cavallari designs mid-priced jewelry that retails online. This fact was recently brought to our attention by Kristin, who posted a photo of said jewelry on her Instagram account along with the name of her line: Emerald Duv.

Emerald Duv.

Duv.

Doov? Duhv? Dee Yoo Vee?

Since EmeraldDuv.com provides no pronunciation clarification—the ABOUT US page states only that Emerald Duv jewelry is handmade "in Bali & L.A." with lots of love, and the rest of the site consists primarily of photos of Kristin wearing a bikini, pigtail braids, and three to four pounds of silver and turquoise jewelry she designed herself—we contacted the company via email for an explanation.

Here is what we wrote:

Good afternoon,

How do you pronounce "Emerald Duv"?

And here the email Kristin's design partner Chelsea Bulte sent in response:

Ah.

This has been 500 Days of Kristin.

[Photo via Getty]