A decade feels like an eternity in the movie franchise marketplace, but for a recent classic like Anchorman, reinvigorating the public's interest should be no problem at all. So why has Paramount overloaded its banner comedy of the year with an unhealthy dose of marketing partnerships?

Ron Burgundy may have lost his job to Veronica Corningstone in the upcoming Anchorman 2, but hot damn if he can't sell some crappy cars.