What do you think of when you hear the name Rumer Willis? Maybe you think "wild" or "extremely cool" or "rock music." But let me tell you something right now: it is not polite to judge. Rumer Willis, current Dancing with the Stars contestant and daughter of Bruce Willis and Demi Moore, is not some crazy chick.

Lessons learned: 1) Don't name your startup after an oppressive political ideology. 2) Get a more sound advisor than a guy who made trucker hats cool and his old ball and chain who loves dick jewelry.