Sixty-nine days of Kristin ago, Kristin Cavallari made a business decision regarding the Official Kristin Cavallari App for iPhone and Android: She started charging her followers $2.99—per month—to access “exclusive” content on the app. In the intervening weeks, however, she has relented slightly; she’s posted several articles like “Menswear Trends,” “Handbags,” and “Will New ‘Spray GMOs’ Reignite the FrankenFood Debate?” that are free to access, should anyone desire to read them.