In an effort to turn a profit during scrutiny of a very public IPO, Twitter has been making nonsensical partnerships right and left. First, Nielsen. Then, Comcast. Twitter's latest way to attempt to earn a buck? Adding sponsored ads on top of sponsored ads.

Hot on the heels of their desperate partnership with Nielsen, Twitter and Comcast-backed NBC Universal have entered into a partnership that will help you stop watching television on your actual television, because really, why would you do something crazy like that?

Nielsen, the ratings monitoring service that gives networks the ammo to charge exorbitant prices for commercials, released their first "Twitter TV ratings"—ratings metrics that take into account social-media activity—this Monday.