Kanye West loves Will Ferrell. The rapper has sampled the comedian, cameoed in his films and played him unreleased music. In a new interview in GQ, West even cites as a spiritual guide—alongside God—a Ferrell film, repeating a line from Step Brothers to illustrate why he decided to marry Kim Kardashian: "Never lose your dinosaur."

In his first week as Tonight Show host, Jimmy Fallon danced with Will Smith, covered R. Kelly, and turned Brian Williams into a rapper. On Thursday night's show, he awkwardly ate kale chips with the First Lady.

A decade feels like an eternity in the movie franchise marketplace, but for a recent classic like Anchorman, reinvigorating the public's interest should be no problem at all. So why has Paramount overloaded its banner comedy of the year with an unhealthy dose of marketing partnerships?

Ron Burgundy may have lost his job to Veronica Corningstone in the upcoming Anchorman 2, but hot damn if he can't sell some crappy cars.