In what will hopefully not inspire even more tacky billboards and even tackier videos, always the bridesmaid never the bride talent agency William Morris Endeavor is buying entertainment and sports marketing giant IMG Worldwide.

William Morris Endeavor—run by Ari Emanuel, the real-life inspiration for Jeremy Piven's twitchy Ari Gold on Entourage—empirically speaking, is a very good agency. So good, in fact, that their work speaks for itself: WME is a fairly well-known acronym, even outside the industry. So why is WME spending all their time bashing CAA, instead of just doing their damn jobs?