Kristin Cavallari recently got fake bangs for an infomercial—a fact she would like the public to promptly forget. They look like this:

It costs $326,260 to air a 30-second commercial on The Big Bang Theory. Breaking it down further, that is $10,875.33 a second. To put that in perspective, the average American makes $52,100 a year, which is $25.04 an hour, 41 cents a minute, and less than a cent per second. The Big Bang Theory makes almost 2 million times more than you at any given moment.

A newly christened partnership between Twitter and Comcast makes you wonder two things: how many people are going to read a tweet about a TV show and immediately drop what they're doing to watch that show? And how will this make anyone money?